"Can My Content Actually Become a Business?"
: Naver AI BIZ Creator School Showcase 'PLAYGROUND'
It's a question every creator has asked themselves at least once. "I get the likes, but can this really become my career?"
To turn this vague anxiety into conviction, 400 young creators have spent the last six months running a marathon. The 'AI BIZ Creator School', a collaboration between Naver and Urban Play, has finished its long journey and is finally unveiling the results to the world. This is 'PLAYGROUND', the final outcome sharing event taking place on December 5th and 6th in Euljiro, Seoul.
1. The 6-Month Experiment: Fusing AI with Business
This program wasn't just a video editing class. The core was the integration of 'AI Capabilities' and 'Business Design Skills'.
Participants gathered from across the country underwent a rigorous three-stage process (Rookie-Pro-Master). They learned to go beyond making "fun content" to building "sellable brands." In this process, AI became a powerful weapon for increasing creative efficiency and materializing ideas. At this event, the brands of the final 19 Master Creators will be revealed.
2. Previewing PLAYGROUND: 3 Key Points to Watch
The venue utilizes the entire 'News Museum' in Euljiro, consisting of three floors. Each floor symbolizes one of the three elements a creator needs to survive in the market.
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🛍️ 1F Market Ground:
"Is monetization possible?" Verifying commercial viability by actually selling completed business models, brand goods, and services. -
📖 2F Story Ground:
"Can you build a fandom?" Not just a product display, but an immersive exhibition where visitors can dive into the worldview of the content. -
💡 3F Insight Ground:
"Can you expand?" Showing how content connects people through classes and consulting based on Knowledge IP.
3. ABC Points: Your Participation Becomes an 'Investment'
The most unique feature of this event is the 'Value Exchange System'. Instead of cash, a virtual currency called 'ABC Points' is used.
Every time you, the visitor, actively participate or give feedback at a creator's booth, these points accumulate for the creator. In other words, you are not just a spectator, but an 'Angel Investor' for future unicorn companies. This data will become the most valuable asset for creators to verify their marketability.
Conclusion: The First Place to Meet the Future Content Market
Naver and Urban Play have defined this event as a "prototype stage to verify the real marketability of AI-converged talents."
If you are curious about how content business will evolve in the AI era of 2026, come to the Euljiro News Museum. You will witness not a rough student exhibition, but a 'Business Reality' born from fierce deliberation.
📅 Event Information
Date: Dec 5 (Fri) ~ Dec 6 (Sat), 2025
Location: News Museum, Euljiro, Seoul
🌐 Visit Official Website
